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Gerald Hensel über die Verantwortung von Online-Werbungtreibenden

Live from: Deutschland/ Frankfurt


14th October 2017


14th October 2017
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Gerald Hensel über die Verantwortung von Online-Werbungtreibenden

Gerald Hensel über die Verantwortung von Online-Werbungtreibenden

Die Telekom tat es, Mercedes Benz tat es und Amazon tut es immer noch: Werbung auf schalten. Die Plattform, die unrühmlich Prominenz im Umfeld der Trump-Wahl gewann, wird, wie viele andere populistische oder extremistische Websites und VIdeos auch von Marken des täglichen Gebrauchs bestückt – auch aus dem Literaturumfeld. Dies ist aber nur die Spitze des Eisbergs: Politische Shitstorms, Marken-Hijacks, Fake-News Kampagnen sind nicht nur neue Elemente im Kampf um die politische Macht. Sie können auch kleinen Verlagen, Gewerbetreibenden und Literaturschaffenden große Probleme bereiten.
Gerald Hensel hat 20 Jahre als Kreativer und Stratege in der Werbung gearbeitet. Im Dezember 2016 startete er die private Kampagne #KeinGeldFürRechts, die Marken darauf aufmerksam machen wollte, dass sie ihre Budgets oft in ihnen unbekannte Bahnen lenken. Nach einem gewaltigen rechten Shitstorm, der bis hin zu Morddrohungen reichte, verließ Hensel seinen Job bei Scholz & Friends. Er gründete die NGO Fearless Democracy e.V. und arbeitet heute als Partner bei der Beratungsagentur PLOT.

Tags:  #fbm17, # Orbanism, # Space, # 2017, # Frankfurter, # Buchmesse

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