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„Innovate or die“ – Kooperation mit Startups als Zukunftsmodell für klassische Medienhäuser?

Live from: Deutschland/ Frankfurt


13th October 2017


13th October 2017
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„Innovate or die“ – Kooperation mit Startups als Zukunftsmodell für klassische Medienhäuser?

„Innovate or die“ – Kooperation mit Startups als Zukunftsmodell für klassische Medienhäuser?

Die Digitalisierung verändert das Mediennutzungsverhalten und damit einhergehend die Geschäftsmodelle und Umsatzquellen etablierter Medienhäuser. Neue Ideen entstehen immer häufiger außerhalb klassischer Organisationen sondern stattdessen in digitalen Start Ups, die ohne Rücksichtnahme auf den Status Quo ihre Ideen voranbringen können.

Der Next Media Accelerator bietet Startups aus dem Bereich CATS (Content, Advertising, Technology, Services) die Möglichkeit, in sechs Monaten ihr Produkt zu entwickeln und mit Medienunternehmen und -investoren in Kontakt zu kommen. Neben einem finanziellen Funding sind ein intensives Mentoring und Coaching Programm sowie der einfache Branchenzugang die wesentlichen Vorteile.

In dieser Veranstaltung werden zwei Teams aus dem laufenden Batch sich und ihre Produkte vorstellen. Anschließend erfolgt eine Diskussion mit zwei erfahrenen Branchen-Vertreterinnen, um die Vor- und Nachteile einer Startup-Kooperation für die Buch- und Fachverlagswelt zu hinterfragen.

Anmerkungen und Fragen aus dem Publikum sind gerne willkommen!

Tags:  #fbm17, # Orbanism, # Space, # 2017, # Frankfurter, # Buchmesse

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